One guest used a single word that completely changed how I understood our boutique hotel. We weren't just offering accommodation—we were creating sanctuary.
Read MoreEvery conversation changes us.
Some last five minutes.
Others stay with us for years.
These essays began with owners, guests, places, and moments that refused to leave my mind.
What started as ordinary conversations became investigations into identity, belonging, travel, hospitality, and the ways people navigate change.
conversations with guests
After welcoming hundreds of guests, one lesson became impossible to ignore: people don't just travel to see more—they travel because they're exhausted.
Read MoreTurning down R$50,000 wasn't easy, but it reinforced one of the most important lessons in boutique hospitality: the wrong guest can cost far more than lost revenue.
Read MoreOne couple nearly skipped CasaJOMO because our reviews looked "too perfect." Four negative reviews convinced them to book—and taught me an unforgettable lesson about trust.
Read MoreOne of the greatest privileges of running a boutique hotel is watching guests slowly let go of stress and reconnect with themselves.
Read MoreOne guest's simple phrase became one of the most important branding lessons for boutique hospitality businesses.
Read MoreWhy successful boutique hotels are built on experiences, people, and purpose—not beautiful buildings.
Read MoreDiscover why boutique hotels succeed by selling transformation, rest, and connection—not just accommodation.
Read MoreDiscover why the best boutique hotels attract the right guests instead of everyone—and how strong branding creates better reviews and loyal customers.
Read MoreDiscover why local artists, neighborhood cafés, homemade breakfasts, and community became the heart of CasaJOMO—and why authenticity matters more than luxury.
Read MoreModern travelers aren't just searching for destinations—they're searching for rest. Discover why slowing down is becoming the ultimate travel experience.
Read MoreSome guests almost cancel when they discover we're not in Copacabana. Here's why Santa Teresa became one of CasaJOMO's greatest strengths.
Read Moreconversations with hosts
conversations with myself
conversations about places
casaJOMO ART & DESIGN
Fashion trends over the last 100 years.
2010s Fashion Style
Simple, monochrome full outfit combos became popular. Along with braids.
1950s Fashion Style
Overalls transformed in the 50s & 60s! No longer just for work, they became a summer staple. Explore the shift from utilitarian to trendy, and the rise of capris, the "cigarette pants" of the 50s.
1980s Fashion Style
Plaid, folded jean bottoms, bell bottoms, jumpsuits, high waist sweaters and mini swing skirts
1900s Fashion Style
Early 1900s saw pulled back hair and lots of hats and head wraps.
2010s Farmhouse Design Style
Explore our farmhouse rustic room inspired by 2010s design. Featuring exposed ceiling beams, botanical murals by @nanycarvalho_, and nostalgic wall sayings. Perfect for those who cherish the warmth and simplicity of the decade.
1950s Barbie Design Style
Explore our Barbie room inspired by 1950s design with iconic pink, Tiffany blue, and black and white abstract art. Dive into mid-century modern style, featuring single beds and practical elegance. Designed with @omep_'s unique abstract art.
1900s Belle Age Design Style
30ft ceilings show the beauty of this decade. Feminine flower patterns with beautiful depictions of females.
1980s Memphis Design Style
Explore our 80s-inspired room featuring high ceilings, bold Memphis style art by @lollyndona, and a vibrant mix of turquoise and black/white designs. Relive the iconic 1980s with a perfect blend of color and creativity.
